Web Tools
Digital Umbrella offer services to support the new types of media that have arisen on the world wide web.
If you are confused about what these are and whether you should have them in your website - let Digital Umbrella help...
Podcasts
A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds. Similarly to audio tape, people can record their own podcasts, and like radio, these "hosts” or "authors” can then publicise their work in the form of a podcast.
The host or author of a podcast is often called a podcaster. The benefit of using podcasts is that they can be suitable for playback on both personal computers and mobile devices.
Blogs
A blog is a user-generated website where entries are made in the form of a public diary and displayed in a reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; but others function as more personal online diaries.
A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.
Wikis
A wiki is a website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, and typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring. The term wiki also can refer to certain specific wiki sites, such as Wikipedia, a popular online Encyclopaedia where the visitors maintain and update its content.
RSS feeds
RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts.
RSS makes surfing your favourite sites for news and updates much easier as it draws this information as a ‘feed’ (often depicted by an icon similar to the one shown here) and, as it is automatically updated, it delivers it to your PC.
For example, a news feed containing summaries of news and links to the full article will automatically update as new headlines and articles are added.
At Digital Umbrella we have experience of these new media tools, both from the perspective of a website user and clients. We can offer support and advice on these, and help you decide whether you need them as part of your communication and information strategy and website. Digital Umbrella can integrate any of these ideas into your web project.
